Founder Lucio Carli

A BRAND THAT IS NOT BORN FROM MARKETING

When I founded Mediterranea Cosmetics I made a precise commitment to myself: to create a project based on quality, with the health of our customers' skin at its core, to offer them beauty and well-being in every situation and for every need, without ever losing sight of our identity. We are Italian and Mediterranean, we have strong roots and, at the same time, an ever-open gaze on the world.
We love clarity: in words, in product creation, in customer relationships.
Because the birth of Mediterranea, in March 1997, was not a planned operation, but the fruit of a well-defined objective: to create original and effective cosmetic formulas, with passion and enthusiasm.
Since then, a lot of progress has been made, with many fixed points and some milestones that live every day in the work of the entire Mediterranea team.

Our Decalogue

1
Loyalty to a name and a place

For Mediterranea, history is not a dead letter but a daily source of inspiration.

2
The search for harmony. Harmony in the search.

For Mediterranea, “nature” means something very concrete.

3
A laboratory overlooking the sea. A team overlooking the future.

Who said that laboratories have to be cold and inhospitable places?

4
Simplicity. The best fruit of selection.

Creating quality products while respecting people and nature, starting from simple natural ingredients and knowing how to process them intelligently.

5
Passion. An ingredient with no expiration date.

Life is complex and difficult. Life is beautiful and exciting. In the daily swing between these two judgments, there is one thing that we must never let ourselves lack: passion.

6
Dynamism. Something that really does good.

Mediterranea believes in innovation.
Not in innovation for its own sake, but in the ability to always find new solutions.

7
Closeness. Not just in words.

Mediterranea communicates in an empathetic and sincere way, but this is not simply a question of words.

8
Italianness. A beautiful point of arrival.

The Italianness of Mediterranea is not a starting point but rather a daily goal. Something that must be earned and deserved.

9
Mediterranean Woman. Everything is done for you.

The Mediterranean woman is an idea, an image, but, at the same time, also something very concrete.

10
Happiness. A big word - indeed, enormous.

Trying to be happy and trying to spread happiness around us seems like the most sensible thing to do in this life.

The beauty laboratory is the signature of Mediterranea. Our research team creates innovative cosmetic treatments in a perfect synergy between nature and science, to respond to the different needs of a woman, whatever her age.

Beauty is a journey that knows no age, only wonderful stages of growth and splendor

Daniela Bottino - Marketing Director

The Mediterranean woman.
A little singular, a little plural.

Every woman contains many women.
Luckily. Our customers, in particular, look for the satisfaction of multiple needs in our products, which change with age or even just with the change of seasons. For this reason we must never stop looking for solutions that are suitable for them: women similar in many things, different from each other.

Never lose your compass

After a long and difficult rationalization process we have come to define three areas within the offer